What if artificial intelligence became the best ally of experts in the field? That is the conviction bringing DARYL and Auraïa together. The South-West agricultural and agri-food cooperative and the Bordeaux-based deeptech startup, specialised in business-grade pricing AI, are formalising a framework agreement to progressively deploy DARYL's AI assistant across the cooperative's entire sales force.
At the heart of this partnership lies a shared belief: technology must serve the people on the ground. By bringing deep technical expertise closer to the customer, AI frees up time for what matters most — the relationship and the advice.
🤝 A partnership born from a successful pilot
This collaboration stems from a tool built to measure over more than a year within Delta Sud, an Auraïa subsidiary based in the Lot-et-Garonne, on a particularly demanding field: professional agricultural irrigation.
The work began with a scoping session in which the Delta Sud and DARYL teams mapped out the real process of sizing an irrigation project. The business know-how was connected to the engineering method already used in the CAD tools and to internal GIS data.
The turning point: Delta Sud's engineering method was described in natural language, then structured into a business knowledge graph. The assistant went from a generic tool to a genuine business assistant — able to analyse the need from the very first visit, propose reliable and transparent preliminary hydraulic sizing (every parameter remaining visible and adjustable), and generate a clear, consistent and competitive offer.
⚙️ Technology in the service of people
The assistant developed by DARYL is no gadget. The concrete inputs drawn from field teams' experience — product sheets, technical catalogues, internal models — are structured into learning business knowledge graphs, rather than handed to an open-loop generative AI. That is what guarantees deterministic, traceable and explainable generation of offers.
This transfer of human know-how to the machine turns the tool into a true business assistant, able to automate complex technical tasks. Sales engineers can then focus on what adds the most value: listening, tailored advice, and closeness to farmers. 🚜
🌱 A roll-out across every technical trade of the cooperative
Building on these results, Auraïa is taking a new step: the framework agreement opens the way to a deployment beyond irrigation, across the sales teams of all the cooperative's activities, organised around 6 divisions:
- •livestock farming,
- •field crops,
- •viticulture,
- •seeds,
- •open-field vegetables,
- •specialised distribution.
The goal: to spread the same level of technical rigour and commercial responsiveness across every trade. This initiative is fully part of Auraïa's 2030 strategic roadmap, “Revealing the terroir, Nourishing the collective”, one pillar of which is to embed artificial intelligence where it makes a real difference.
💬 In their words
« Our first responsibility is to serve farmers with a high level of expertise and closeness. By equipping our sales engineers with a business-grade AI, we strengthen operational performance and team responsiveness, while giving human time back to the relationship. This partnership is a concrete illustration of our 2030 strategy: embedding artificial intelligence where it makes a real difference, in the service of people. »
« With Auraïa, we show that reliable, explainable AI can bring very high technicality right to the field, without ever stripping sales engineers of their craft. More effective in terms of results while easing the mental load on sales teams: that is exactly the promise we have carried since day one. »
🚀 DARYL accelerates and prepares a Seed round
Founded in 2024 and hosted at the Village by CA in Bordeaux, DARYL develops a reliable and ethical AI assistant dedicated to business pricing, which augments the sales forces of industrial manufacturers, cooperatives and their resellers. Beyond Auraïa, more than 50 companies across all sectors have already expressed interest in the solution. To support this momentum and accompany a larger-scale roll-out, DARYL is currently conducting a Seed funding round.
Congratulations to the Delta Sud and DARYL teams for this collaborative work, which brings to life a shared vision: placing high technicality in the service of the human relationship. 👏
